Body Image, Culture, and Comfort: What Really Drives the Shapewear Boom?
According to market research future insights analysis, the global shapewear market size is expected to register a CAGR of 7.7% from 2025 to 2034 and hold a value of over USD 10.49 billion by 2034.
The shapewear market is expanding as a result of factors such as changing lifestyles, an increase in the usage of compression clothing among the elderly population, and advancements in clothing and fabric technology. Additionally, the industry has expanded as a result of increased plus-size clothing demand as well as an increase in online sales of compression and shapewear. Numerous cultural influences have an impact on the market as well. The idea of perfection is being replaced when it comes to the body with the idea of self-love and comfort with one's own appearance. This body-positivity concept has had an impact on the market. Market disruption has been caused by newcomers' wide range of product offerings. This has more stylish items including bandeaus, tanks, and leggings in a selection of trend-right materials, like fake leather. While fit and technological developments have fueled the industry, the idea of shapewear is also evolving. As a result of cultural shifts toward body positivity and inclusion, shapewear businesses have been forced to question conventional preconceptions and present their products in a more approachable, modern way, attracting a new set of customers.